Thursday, June 12, 2008

NAME THAT TUNE

Will a weekend of top-notch CBC programs take viewers minds off how angry they are at the ceeb for giving up the Hockey Night in Canada music? Probably not.

You should still send e-mails and letters to CBC Sports honcho Scott Moore and let him know what you think.Better yet, maybe you should use the weekend to get started on ideas and lyrics for HniC’s replacement tune. By all means get creative….

I think a tune that everybody already knows might work best as the new HniC anthem. My idea: How ‘bout this at http://www.tvland.com/theme_songs/ ?

Who doesn't know this tune:

Well we're movin on up, To the east side. To a deluxe apartment in the sky.
Movin on up To the east side. We finally got a piece of the pie.

Fish don't fry in the kitchen; Beans don't burn on the grill.
Took a whole lotta tryin' Just to get up that hill.
Now we're up in the big leagues Gettin' our turn at bat. As long as we live, it's you and me baby There ain't nothin wrong with that.

Well we're movin on up, To the east side. To a deluxe apartment in the sky.
Movin on up To the east side. We finally got a piece of the pie…

Music&Lyrics: Ja’net Dubois/Jeff Barry

Q: What does that tune have to with hockey? A: Nothing, but it’s snappy. A theme song SHOULD be snappy, just like the old one.

Q: What does that have do with Canada? A: Well, again nothing, but it’s iconic, recognizable and legendary, also just like the old one.

Q: So, are you saying one good theme song is as good as another good theme song? Well, no. But, think about this: Would George Jefferson EVER give away his piece of the pie?

Q: This business about: “Now we’re up in the big leagues…” Wouldn’t that work better for the other guys?

A: Well yes. But there’s no point calling them right now; they’ve just landed the Big Kahuna. And besides, they’re probably quite busy with their victory party.

Opportunity cost. Branding. Market Share. That’s what it’s all about.
Dumb-da-Dumb-Dumb-Dumb…and so on…that’s the name of that tune.

Tonight's the night: for the NHL Awards...CBC, 8 PM.

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