Flashpoint Moves to Thursday
Flashpoint is getting a new,
primo time-slot. It’ll air Thursdays at 10 PM, here on
CTV and on CBS in the U.S., starting this week, announced
CTV’s creative and content president Susanne Boyce (pictured).
Flashpoint will air right after Canada’s most-watched show,
So You Think You Can Dance.
Its (
SYTYCD’s) Thursday night edition topped the ratings last week (July 7-13) with about 1.327 million viewers. It was also the lead in for
Law & Order: Criminal Intent, and helped
L & O: CI place in the Number 4 spot in the week’s Top 10 programs.
If
Law & Order: CI retained that much of
SYTYCD's viewership, chances are
Flashpoint can hang onto even more of them. It might move itself up the ratings chart to challenge for a
number two or three position.
CTV’s Thursday lineup will feature
CSI (8 PM),
So You Think You Can Dance (9 PM) and
Flashpoint (10 PM), all Top 10 series.
Talk about programming to build on your successes: brill, totally brill.
Top Five shows in Canada (July 7-13)
1. So You Think You Can Dance (Thursday)
2.
CSI: New York
3. So You Think You can Dance (Wednesday)
4. Law & Order: CI
5.
Flashpoint (Premiere Episode)
Data:
bbm Nielsen Canada
As mentioned here already,
Numb3rs is/was an ideal lead in. But you can’t argue with putting
Flashpoint on after
SYTYCD, which in turn follows the original
CSI: Crime Scene Investigation, a top player that kicks the night off at 8 PM. Last week
CSI rounded out Canada’s Top 10 shows (according to
bbm Nielsen) with close to 1.1 million viewers (taking 10
th spot).
“
Flashpoint is firing on all cylinders,” said Boyce, in a media release.
Personally, I’m a huge fan of cross-over episodes, where the stars of one series appear on another. In this case, maybe that darling Enrico
Colantoni can appear as a guest judge on
SYTYCD, and offer his thoughts on pop and lock. Or
SYTYCD judge Mary Murphy might appear on
Flashpoint; she could totally play a classic damsel in distress. Imagine the drama, imagine the comedy, and imagine the potential of a PR campaign highlighting the mass distribution of earplugs. "We're hopping aboard the pain train!!" she could shout. Mary Murphy rules. Never mind, won't happen.
SYTYCD is not a CBS show...although the upcoming
So You Think You Can Dance Canada is a CTV series, and Mary appears on it...hmm...
Gotta run, meeting my financial adviser to discuss Bell
Globemedia shares.
photo: CTV